PUSHING PRODUCT INNOVATION THANKS TO CONSUMER ANALYSIS

Case study on champagne in the US

Le cas du champagne aux USA - Linkfluence
  • KEY FACTS

    Sector : Fashion, Beauty, Luxury

    Scale of project : International (US)

    Clients : Head of Marketing, Head of CMI, Product Manager, R&D

  • CONTEXT

    Head of CMI at one of the world’s largest luxury groups seeks to explore Champagne conversation on the web to identify key uses and practices of consumers.

  • BUSINESS OBJECTIVES

    Using rich, actionable insight to appropriately adapt communication strategies and push product innovation for a number of brands within the group.


 

TRUSTED BY LEADING BRANDS:

Hennessy
Belvedere
Moët & Chandon
COCA-COLA