ANALYZE CONSUMER EXPERIENCE THROUGH SOCIAL DATA

Case study on an amusement park group

Le cas d'un groupe de parcs de loisirs - Linkfluence
  • KEY FACTS
     

    Sector : Travel & Hospitality / Entertainment

    Scale of project : International – Europe

    Clients : Head of Digital, Marketing Director, Head of Communications, Project Manager

  • CONTEXT

    An amusement park group experiences a rising number of visitors every year and seeks to acquire a better understanding of customer enthusiasm in order to improve their offers.

    BUSINESS OBJECTIVES

    Understand and analyse the different customer journeys to adapt new service strategies accordingly.


 

TRUSTED BY LEADING BRANDS:

Expedia
AIR BNB
Parc Astérix
Club Med