APPLYING E-REPUTATION IN REAL-TIME TO ANTICIPATE RISKS

Case study of a high-tech company

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  • KEY FACTS

    Sector: Technology

    Scale of project: Europe

    Clients: Digital Management, Communications Management

  • CONTEXT

    The high-tech company is experiencing exponential growth with a very high rate of innovation.

    Its reputation has been built based on its ultra-reliability.  Maintaining this highly positive image is essential to the company.

    The quick innovation has recently destabilized some customers, and generated negative comments on social networks.

  • BUSINESS OBJECTIVES

    Identify client criticism and dissatisfaction and effectively manage any potential incident or reputation issues.


 

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