The avocado is a rising superstar; but it may also turn into a falling star in the near future. By analyzing web data over the last 2 years, we discovered the causes and drivers that triggered such an impressive enthusiasm from consumers.
Social data also shows how the criticism towards the avocado has progressively emerged in consumers’ conversations. It helps us understand the underlying trends - dietary, health, sustainability-related and digital – that explain the rise and potential fall of the avocado.
Access real-time consumer data on the rise and fall of a food superstar: avocados
With over 2.4M posts over the last year, the avocado is one of the most discussed superfoods on social media.
The rise of the avocado attracts the attention of critics on its environmental and social impacts.
By analyzing web data over the last 2 years, we discovered the causes and drivers that triggered such an impressive enthusiasm from consumers. Social data also shows how the criticism towards the avocado has progressively emerged in consumers’ conversations. It helps us understand the underlying trends - dietary, health, sustainability-related and digital – that explain the rise and potential fall of the avocado.