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INDUSTRY REPORT

COCA COLA:

UK SOCIAL LISTENING QUARTERLY REPORT 

We took a deep dive into the conversations taking place around Coca Cola and five other beverage competitors, across the web.

From favorite moments of consumption to Coke infused recipes and environmental concerns, see the bigger picture around beverage brand performance.

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What are the latest hot topics of conversation and trends in consumption?

User-generated content

Twitter is the main platform used to discuss Coca Cola online and was driven by user-generated content. 

HEALTH CONSCIOUS VS FOOD BLOGGERS

Diet Coke chicken was a popular dish among health-conscious consumers, while food bloggers alternative consumption present potential opportunities to collaborate.

TIME TO GO GREEN

The environmental impacts of plastic are a growing topic of conversation and negative sentiment around the Coca Cola brand.