COVID-19 & Consumers: 
Confinement unleashing creativity
#3: Sports

Guilhem Fouetillou, Co-founder, Chief Evangelist Officer, Linkfluence
Krysta Gahagen, Key Account Manager, Linkfluence
Sarah Laurier, Senior Analyst, Linkfluence

Find out how your consumers are experiencing the lockdown!

Your privacy is important to us and your information will be kept confidential.

Confinement includes constraints. Consumers are answering with creativity to this unprecedented situation. What are the leading trends guiding this new creative process?

Now that all major sports events are cancelled, are there any sponsoring opportunities left for brands?

What kind of content are sports fan looking for? Focus on ESPN's "The Last Dance" and its impact on the social web

Digital fitness, dance, new practices: how do sports addicts carry on with their daily routines?

About the speakers

Guilhem Fouetillou
Co-founder, Chief Evangelist Officer @Linkfluence

Guilhem Fouetillou is co-founder & chief evangelist officer at Linkfluence, a company that empowers global brands to turn structured social data into actionable consumer insights, combining AI-powered social listening with human expertise.  

Guilhem is a pioneer in the study and analysis of the social web; and his expertise on these subjects led him to become an associate professor at Sciences Po Paris, where he teaches on social media, their evolution and global.

He is regularly interviewed by the media as an expert on these subjects and intervenes as a speaker at numerous conferences in France and abroad.

Krysta Gahagen
Key Account Manager @Linkfluence

Krysta Gahagen serves as a key account manager in the Sports Fashion environment, and has several years of experience working strategically with consumer brands. Her background in communications and digital customer experience gives her a unique customer-focused perspective. She is curious about all things social media and enjoys helping Linkfluence partners grow and mature digitally.

Sarah Laurier
Senior Analyst @Linkfluence

Sarah Laurier is Senior Insight Analyst at Linkfluence. Through all the projects she has been involved in, she has developed expertise in the Fashion and Beauty industries. On a daily basis, she helps global insight team to track new trendy actors and new consumer attitudes toward fashion. Prior to joining Linkfluence, she has worked for a sportswear leader in the US, and luxury brands in Paris