Dad Shoes: How Luxury Brands Started a Sportswear Trend

The line between streetwear and high end fashion is becoming increasingly blurred. The choice of Virgil Abloh as Artistic Director of Menswear at Louis Vuitton is just one recent example of urban culture’s impact on luxury clothing.

High-end luxury labels are now making bulky sneakers, similar to classic shoes from the ‘70s through ‘90s. These have become known as “dad shoes,” and they sell for hundreds of dollars each. This report looks at this trend in-depth. 

Access real-time consumer data how leading luxury brands started a new sportswear trend among dads