Case study on a leading luxury brand
Sector : Fashion, Beauty, Luxury
Scale of project : International (7 countries, 3 continents)
Clients : Head of Digital, Head of Marketin, Head of CMI, Corporate Direction
Within the framework of the group’s 2020 strategic plan, the Digital and Communications teams aim to position the client at the heart of their strategy. Moving away from a brand centric focus, the group believes it is important to adopt a consumer centric approach. The group seeks to acquire a web listening tool that will support their digital transformation project.
Benchmarking brand actions and the digital fingerprint of all subsidiaries with competitors
Develop new editorial guidelines