DEPLOY A GLOBAL LISTENING PROJECT IN ALL SUBSIDIARIES OF AN INTERNATIONAL GROUP

Case study on a leading luxury brand

Le cas d'un acteur majeur du luxe - Linkfluence
  • KEY FACTS

    Sector : Fashion, Beauty, Luxury

    Scale of project : International (7 countries, 3 continents)

    Clients : Head of Digital, Head of Marketin, Head of CMI, Corporate Direction

  • CONTEXT

    Within the framework of the group’s 2020 strategic plan, the Digital and Communications teams aim to position the client at the heart of their strategy. Moving away from a brand centric focus, the group believes it is important to adopt a consumer centric approach. The group seeks to acquire a web listening tool that will support their digital transformation project.

  • BUSINESS OBJECTIVES

    Benchmarking brand actions and the digital fingerprint of all subsidiaries with competitors
    Develop new editorial guidelines


 

TRUSTED BY LEADING BRANDS:

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LANCOME
BENEFIT
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