Download this EBook covering trends driving how CPG brands are engaging with their consumers. With traditional market research disrupted, social insights have become even more important during quarantine as digital transformation has come full circle for brand and consumers alike.
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Discussing CPG brands that are supporting consumers, helping create trends, and how these brands are viewed by consumers after lockdown.
Trends
Identification and description of trends through social media conversations relating to CPG brands and initiatives throughout quarantine.
Real-time
The pandemic has shown the importance of real-time, social intelligence. Insights teams with these tools were prepared for a shift from traditional market research.
