EXPLORE NEW TRENDS IN ORDER TO LOCALIZE MARKETING AND RETAIL STRATEGY
Case study on snacking in the Middle East
Scale of project: International – Middle East
Clients: Head of Marketing, Head of Communications, Head of CMI, Product Manager
A global leader in FMCG seeks to enter a new market in the Middle East The communication team anticipates the discovery of market-specific insights to strengthen the localisation of their communications strategy
Localisation of the communications strategy for the Middle Eastern market. Successfully establishing the brand within a new market.