EXPLORE NEW TRENDS IN ORDER TO LOCALIZE MARKETING AND RETAIL STRATEGY

 Case study on snacking in the Middle East

Le cas du snacking au Moyen-Orient - Linkfluence
  • KEY FACTS

    Sector : FMCG

    Scale of project : International – Middle East

    Clients : Head of Marketing, Head of Communications, Head of CMI, Product Manager

  • CONTEXT

    A global leader in FMCG seeks to enter a new market in the Middle East
    The communication team anticipates the discovery of market-specific insights to strengthen the localisation of their communications strategy

    BUSINESS OBJECTIVES

    Localisation of the communications strategy for the Middle Eastern market. Successfully establishing the brand within a new market.


 

TRUSTED BY LEADIND BRANDS:

Danone
Mcdonalds
BEL
MARS