What do the new mobility consumers expect from their favourite brands?


Christophe Hardy, Manager Brand Communication, Toyota
Felix Scherrer, Chief Operating Officer Northern Europe, Linkfluence

Find out how AI-enabled consumer insights help Toyota understand the new consumer

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Originally recorded on 2020/10/13 15:00 GMT

Toyota and Linkfluence discuss what being consumer-centric means for automotive brands.

4 brand pillars that every automotive brand should rely on

Consumer tribes leading the movement, and how to engage with them

Key takeaways for automotive brands willing to lead the movement

About the speakers

Christophe Hardy
Manager Brand Communication @Toyota

After working as a copywriter and content manager in various agencies and freelance, Christophe moved client side to manage global and European brand, content and social programs – from strategy and creative development to implementation and impact measurement. Leveraging nearly 20 years of experience across a wide range of industries, today, he works at Toyota’s European headquarters managing brand communication and social media, as well as Toyota’s Olympic and Paralympic partnership.

Felix Scherrer
Chief Operating Officer Northern Europe @Linkfluence

After more than 5 years directing Social Intelligence Research for global brands from the Fashion, F&B and Automotive industries, Felix Scherrer is now Chief Operating Officer for Linkfluence's German offices, where he supervises their activities for the Northern-European region.