How To Turn Gaming Into a Land of Opportunities?  
A Consumer Insights Perspective on the Gaming Universe and its Commercial 

Kinnary Cannet, Research Director, Linkfluence
Vincent de Maupeou, Research Director, Linkfluence

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Gaming is no longer for hard core players only. Casual gamers, representing millions of consumers around the world, have joined the hype. Do you know how to win them?

Tactic #1: Increase your audiences

Tactic #2: Capitalize on new cultural influencers

Tactic #3: Play with the Gaming codes

About the speakers

Kinnary Cannet
Research Director @Linkfluence

With an impressive and significant experience in quantitative market research at Kantar TNS, Kinnary joined Linkfluence in 2020 as a Client Director. She combines her knowledge of traditional research methodologies with social intelligence, turning data into valuable consumer insights.  Kinnary works with a range of clients across the CPG, Retail and Finance sectors. 

Vincent de MAUPEOU
Research Director @Linkfluence

Vincent leads the research team specializing in the CPG industry at Linkfluence. His focus in on the constantly improving methodology and production of expert-led reports for brands such as Danone, MH, Pernod Ricard. As a passionate gamer, Vincent's recent project is to help his clients understand the opportunities coming with the sudden explosion of the esport genre.