global marketing webinar with Joel Backaler

on demand WEBINAR

Global marketing: 
5 Strategies You Need to Reach a Global Audience

Global brands have a constant challenge. They need consistent marketing messaging worldwide that speaks directly to individual markets. And cultural and consumer habits often get in the way. But new marketing techniques make this challenge less painful. Artificial intelligence helps brands understand their international buyers, and influencer marketing lets you reach them with authentic campaigns.

Confused? It’ll all become clear during this masterclass webinar.

Joel Backaler, Global Marketing Strategist
Joei Chan, Global Head of Content

Your privacy is important to us and your information will be kept confidential.


Join best-selling author and global marketing strategist, Joel Backaler, to learn how to:

Maximize Influencer marketing ROI

The conversation around influencer marketing has shifted from "why" to "how." Every brand is doing it. We'll show you how you can do it right.

Understand the fastest growing market

China is THE fastest growing market in the world. Joel will explain how global brands should tap into this unique market with huge growth potential.


Great global marketing takes lots of data and research. Learn how AI and social intelligence make identifying and reaching global audiences easier.

About the speakers

Joel Backaler
Global Marketing Strategist

Joel Backaler is a global marketing strategist, author, and international keynote speaker. He is a Managing Director at DuckerFrontier, a member of the National Committee on US-China Relations and the award-winning author of "China Goes West." His work has been featured in Forbes, BBC, and The Financial Times. Joel has launched his second book with Palgrave Macmillan, "Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business."

Joei Chan
Global Head of Content, Linkfluence

Joei leads the global content marketing strategy at Linkfluence. Born and raised in Hong Kong and now based in Paris, Joei is passionate about discovering new approaches to understand global audiences and leveraging the customer voice in all areas of business.

You can find her work on Business2Community, SocialMediaToday, Convince&Convert blog, HubSpot blog, among other marketing publications and blogs. 



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