IDENTIFY B2B INFLUENCERS TO BOOST EDITORIAL STRATEGY

Case study on chocolate

Le cas de l'écosystème d'influence du chocolat - Linkfluence
  • KEY FACTS

    Sector : Food – Industry processing

    Scale of project : Local – France

    Clients : Head of Marketing, Head of CMI, Product Manager

  • CONTEXT

    The Head of Communication of a B2B food-processing company wants to make use of social data in order to decrypt the logics of online influence inside of the couverture chocolate ecosystem. Further, the brand wants to identify the nature of the exchanged contents, the key influencers and ambassadors

    BUSINESS OBJECTIVES

    Improve customer knowledge in order to develop and adapt content strategies and advocacy.


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Danone
Mcdonalds
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