IDENTIFY B2B INFLUENCERS TO BOOST EDITORIAL STRATEGY
Case study on chocolate
Sector: Food – Industry processing
Scale of project: Local – France
Clients: Head of Marketing, Head of CMI, Product Manager
The Head of Communication of a B2B food-processing company wants to make use of social data in order to decrypt the logics of online influence inside of the couverture chocolate ecosystem. Further, the brand wants to identify the nature of the exchanged contents, the key influencers and ambassadors
Improve customer knowledge in order to develop and adapt content strategies and advocacy.