IMPROVE SOCIAL MEDIA STRATEGY THROUGH THE ANALYSIS OF THE POSTS OF PHARMACEUTICAL PATIENTS ONLINE

Case study on an international pharmaceutical group

Le cas d'un groupe pharmaceutique international - Linkfluence
  • KEY FACTS

    Sector : Health and Pharmaceutical

    Scale of project : International

    Clients : Head of Marketing, Head of Communications

  • CONTEXT

    Patients have a strong demand for medical information online, as shown by the success of websites such as Doctissimo. This is a challenge for the pharmaceutical specialists, but also an opportunity to improve customer relationships

    Additionally, control of pharmaceutical products and communication on side effects is a legal obligation as well as an important brand management issue for all companies in the industry

    BUSINESS OBJECTIVES

    Listen to the customer’s voice in order to improve communication strategies and content marketing.


 

TRUSTED BY LEADING BRANDS:

Sanofi
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Yves Rocher
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