Case study of a sports events organizer
Sector: Entertainment, Sports, Communications
Scale of project: France
Clients: Events Management, Communications and Marketing Management
A partner and organizer of multiple sports events has diversified its strategies to regain market shares. They also aim to better understand and influence social networks to increase the impact of its organized events.
Some sports events are losing their momentum, and public interest has decreased.
The organizer’s challenge is to enhance consumer experience during the actual events, and intensify events impact on social networks.