IMPROVING EVENT SATISFACTION AND EVENT IMPACT ON SOCIAL NETWORKS

Case study of a sports events organizer

cas client événements sportifs linkfluence
  • KEY FACTS

    Sector: Entertainment, Sports, Communications

    Scale of project: France

    Clients: Events Management, Communications and Marketing Management

  • CONTEXT

    A partner and organizer of multiple sports events has diversified its strategies to regain market shares. They also aim to better understand and influence social networks to increase the impact of its organized events.

  • BUSINESS OBJECTIVES

    Some sports events are losing their momentum, and public interest has decreased.

    The organizer’s challenge is to enhance consumer experience during the actual events, and intensify events impact on social networks.


 

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