Case study of a fast food chain
Sector: FMCG, Retail
Scale of project: Europe
Clients: Digital Management, Communications and Marketing Management
The fast food chain is a leading brand on social media and generates huge volumes of discussions. Its digital team would like to take advantage of these large data sets, especially when launching new products and communications campaigns.
Use social networks to maximize the impact of new product launches.
Reduce global media investments while increasing the performance of communications campaigns.