INCREASE THE PERFORMANCE OF PRODUCT LAUNCHES

Case study of a fast food chain

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  • KEY FACTS

    Sector: FMCG, Retail

    Scale of project: Europe

    Clients: Digital Management, Communications and Marketing Management

  • CONTEXT

    The fast food chain is a leading brand on social media and generates huge volumes of discussions.  Its digital team would like to take advantage of these large data sets, especially when launching new products and communications campaigns.

  • BUSINESS OBJECTIVES

    Use social networks to maximize the impact of new product launches.

    Reduce global media investments while increasing the performance of communications campaigns.


 

TRUSTED BY LEADING BRANDS:

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Mcdonalds logo
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