Case study of a multinational electronics company
Sector: FMCG, Technology
Scale of project: France, Europe
Clients: Digital Management, Communications Management, Marketing Management
The international brand evolves in a highly competitive market, where competitor innovations are happening all the time. Product launches are initiated by the headquarters in the United States. For this reason local teams in France do not have leverage on the product itself. In the face of declining market shares, they aim to maximize the potential of their launches.
Improve brand image.
Get closer to consumers and create more proximity.
Regain market shares in France.