LAUNCH NEW PRODUCTS IN A MORE EFFECTIVE WAY AND REGAIN MARKET SHARES

Case study of a multinational electronics company

cas client électronique linkfluence
  • KEY FACTS

    Sector: FMCG, Technology

    Scale of project: France, Europe

    Clients: Digital Management, Communications Management, Marketing Management

  • CONTEXT

    The international brand evolves in a highly competitive market, where competitor innovations are happening all the time. Product launches are initiated by the headquarters in the United States. For this reason local teams in France do not have leverage on the product itself. In the face of declining market shares, they aim to maximize the potential of their launches.

  • BUSINESS OBJECTIVES

    Improve brand image.

    Get closer to consumers and create more proximity.

    Regain market shares in France.


 

TRUSTED BY LEADING BRANDS:

SAMSUNG logo
Dyson_logo.svg_
Bosch_logo
ORANGE