LISTENING TO THE WEB AS A KEY ELEMENT OF DIGITAL TRANSFORMATION

Case study of an international food group

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  • KEY FACTS

    Sector: FMCG

    Scale of project: International

    Clients: Digital Management, Study Management

  • CONTEXT

    An international food group wants to accelerate its digitization consistently throughout its departments and territories.

  • BUSINESS OBJECTIVES

    Putting listening to the potential or the recognized consumer at the heart of the group’s digital transformation.

    Use web listening as a central tool given its ease of implementation, its ability to deliver KPIs common to all teams, regardless of brand, country or job.

    Improve marketing and communication methods for digital mediums in particular, thanks to a more sharp, ongoing and real-time detection of insights.


 

TRUSTED BY LEADING BRANDS:

Danone logo
BEL logo
Mcdonalds logo
COCA-COLA logo