Case study of an international food group
Scale of project: International
Clients: Digital Management, Study Management
An international food group wants to accelerate its digitization consistently throughout its departments and territories.
Putting listening to the potential or the recognized consumer at the heart of the group’s digital transformation.
Use web listening as a central tool given its ease of implementation, its ability to deliver KPIs common to all teams, regardless of brand, country or job.
Improve marketing and communication methods for digital mediums in particular, thanks to a more sharp, ongoing and real-time detection of insights.