Every minute, 162 conversations on Wellness are exchanged on the web and social media. It's a dominating topic in every sector worldwide, transforming product and service innovations. What's more? It's Gen Z driving the trend.
The Wellness concept is a key trend to draw in future generations. Consumers increasingly reject one-size-fits-all marketing in search of customized, personalized and authentic experiences.
As a brand, how can I successfully enter this lucrative market? and leverage the Wellness trend to innovate my offering?
Anna Kouznetsova is Project Manager & Senior Social Data Analyst at Linkfluence. With nearly 5 years of experience in the Research Department, she has developed expertise in the Beauty & Luxury, Food & Beverage and Automotive sectors. Prior to joining Linkfluence she edited several books on Design, Travel & Hospitality for the Berlin based publisher Gestalten.
Sarah focuses on all things product and content marketing at Linkfluence. She produces content on all the latest phenomenons and trends on social.
A keen social listener, she is curious to explore the future of consumer marketing.