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ON-DEMAND WEBINAR

Marketing to Gen Z: Understanding the Wellness Trend 
How should big brands harness the wellness trend to meet the evolving expectations of Gen Z consumers? 

ANY DAY
ANY TIME
Anna Kouznetsova, Senior Social Data Analyst, Linkfluence
Sarah Chohan, Content Marketing, Linkfluence

Find out how the wellness trend is reshaping industries 🧘🏽‍♀️

Your information will be kept confidential.

THIS WEBINAR IS READY FOR YOU TO WATCH

Find out how Gen Z is driving the Wellness trend

THE STATE OF "WELLNESS" CONVERSATIONS ON THE SOCIAL WEB

Every minute, 162 conversations on Wellness are exchanged on the web and social media. It's a dominating topic in every sector worldwide, transforming product and service innovations. What's more? It's Gen Z driving the trend.

 

THE KEY TOPICS OF THIS "MEGA-TREND"

The Wellness concept is a key trend to draw in future generations. Consumers increasingly reject one-size-fits-all marketing in search of customized, personalized and authentic experiences. 

 

HAPPINESS VS. HEALTHINESS

As a brand, how can I successfully enter this lucrative market? and leverage the Wellness trend to innovate my offering?

About the speakers

Anna Kouznetsova
PM & Senior Social Data Analyst


Anna Kouznetsova is Project Manager & Senior Social Data Analyst at Linkfluence. With nearly 5 years of experience in the Research Department, she has developed expertise in the Beauty & Luxury, Food & Beverage and Automotive sectors. Prior to joining Linkfluence she edited several books on Design, Travel & Hospitality for the Berlin based publisher Gestalten.

SARAH CHOHAN
Content Marketing

Sarah focuses on all things product and content marketing at Linkfluence. She produces content on all the latest phenomenons and trends on social.

A keen social listener, she is curious to explore the future of consumer marketing.