Case study on a major spirits brand
Sector : Luxury Food and Beverage
Scale of project : International English-speaking web
Clients : Head of Marketing, Head of CMI, Product Manager, R&D
A major spirits brand has lost market share in the UK consistently over several months due to incursion of a niche competitor.
Understand if this loss in market share has affected brand image.Identify trends in social media to modernize brand image.
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