MODERNIZE BRAND IMAGE AND INCREASE MARKET SHARE THROUGH SOCIAL MEDIA DATA ANALYSIS

 Case study on a major spirits brand

Le cas des spiritueux dans le monde - Linkfluence
  • KEY FACTS

    Sector : Luxury Food and Beverage

    Scale of project : International English-speaking web

    Clients : Head of Marketing, Head of CMI, Product Manager, R&D

  • CONTEXT

    A major spirits brand has lost market share in the UK consistently over several months due to incursion of a niche competitor.

    BUSINESS OBJECTIVES

    Understand if this loss in market share has affected brand image.
    Identify trends in social media to modernize brand image.


 

TRUSTED BY LEADING BRANDS:

Hennessy
Belvedere
Moët & Chandon
COCA-COLA