OPTIMIZING ONLINE COMMUNICATIONS AND DRIVING COMMUNITY ENGAGEMENT

Case study of a soft drinks brand

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  • KEY FACTS

    Sector: FMCG

    Scale of project: Europe

    Clients: Communications Management, Digital Management

  • CONTEXT

    Soft drink brands take advantage of the powerful impact on social networks.  Digital media have become their main communication channel.

    The performance from one brand to another is nonetheless different.

  • BUSINESS OBJECTIVES

    To better understand the leverage of certain brand performance on social networks, and on the web in general, to apply on all brands.

    A better understanding of how each brand differs.


 

TRUSTED BY LEADING BRANDS:

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COCA-COLA logo