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The Future of Hygiene



What is the future of hygiene and how have consumers talked about hygiene since the COVID-19 pandemic?


In this insights report, get a breakdown of the top performing brands within the hygiene space, a map of the most popular digital tribes driving conversations around hygiene, and an in depth overview of the new and emerging trends in hygiene. 


The most important hygiene trends at your fingertips.

Understand the outside home hygiene measure consumers are now taking

Hand sanitizer, gloves, sanitizing wipes: key figures, social media examples, and innovation signals to be found in this first section of the report.

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Discover the new hygiene measures taken in the home

From decontamination to deep cleaning and decluttering, find out how consumers are experiencing this new way of living at home, and what's important to them.

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Analyze how body care hygiene has changed since COVID-19

No makeup, no hair washing, no deodorant, no shaving - is this a new era of body and skin care consumers have developed because of the pandemic?

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In 2020 there were over 1.4 million online conversations around hygiene


The hygiene conversation exploded after the spread of the COVID-19 virus and ensuing pandemic. While that may not be a surprise, what’s important is that while the volume of conversations decreased after the lockdown periods began, the topic of hygiene remained much more conversational than before the pandemic, indicating that there is likely to be a long-lasting if not permanent shift in consumer attitudes into the future.