Premium Insights Report

The State of Wellness on the Social Web

 

 

Social media conversations around health and wellness are and have been experiencing exponential growth in recent years.

 

In this insights report, look into why and how consumers are becoming increasingly health-conscious, and how brands can tap into this mega-trend.

 

Reach and engage increasingly health-conscious consumers

Wellness is everyone on the web

Wellness has emerged as a trend encompassing fitness, nutrition, mental health, diet, and much more. Brands seen as aligned with wellness are well-placed for extra exposure.

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Innovative tactics to reach health-conscious consumers

When it comes to wellness, a single approach doesn’t cut it. Consumers are focused on specific trends and preferences, and brands need to keep up by being innovative with their products and marketing.

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Trend analysis of happiness versus healthiness

When it comes to a preference for happiness over healthiness, France and the United States are very different countries. Find out how these two markets stack up in our comprehensive report.

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Premium insights report

 

There are 162 conversations online about wellness every minute

 

Social media conversations around health and wellness are and have been experiencing exponential growth in recent years. In this insights report, look into why and how consumers are becoming increasingly health-conscious, and how brands can tap into this mega-trend.