Social media conversations around health and wellness are and have been experiencing exponential growth in recent years.
In this insights report, look into why and how consumers are becoming increasingly health-conscious, and how brands can tap into this mega-trend.
Reach and engage increasingly health-conscious consumers
Wellness has emerged as a trend encompassing fitness, nutrition, mental health, diet, and much more. Brands seen as aligned with wellness are well-placed for extra exposure.
When it comes to wellness, a single approach doesn’t cut it. Consumers are focused on specific trends and preferences, and brands need to keep up by being innovative with their products and marketing.
When it comes to a preference for happiness over healthiness, France and the United States are very different countries. Find out how these two markets stack up in our comprehensive report.