What is driving the growth of e-sports gaming among consumers?
In this insights report, get a breakdown of the top performing brands within the e-sports space, a map of the most popular digital tribes driving conversations around e-sports, and in depth recommendations on how brands can win in the gaming universe.
The brands, tribes, and trends defining new opportunities in e-sports.
Living fantasists, gaming culture maniacs, slow lifers... who are the groups of e-sports consumers and what are their habits, concerns and expectations.
Few industries have experienced the explosive growth of the gaming industry in the last 10 years. While long perceived to be the domain of children young and old, the combination of mobile accessibility, fast data, highly acclaimed content, and maturity of esports has accelerated the industry. Download the report to see these trends in action.