Consumer choices emerge from and are shaped by social media. Buyers discover new products and brands, share feedback, and encourage others to purchase. No group does this more than Millennials.
This report looks at the way that Millennials talk about food online. What motivates them to buy, their sentiment towards certain foods, and what they want to see more of in the market
Access real-time consumer data on how and what millennial groups eat.
Those generations which are most active on social media have a significant influence over trends in food, beverages, and more. Who is at the top of the pile? Millennials.
Between the United States and France, millennials are focused on convenience, healthy living, sustainability, and transparency. So, how should you tailor your products and marketing?
Drive your product innovation by understanding the tastes and preferences of this key generation. This analysis helps to highlight the value that social media data can have for brands who wish to appeal to specific market segments with the right message.