New technologies and ideas enable us to do more with social data, and to uncover high-impact insights that can really make a difference to your business. AICI is much more sophisticated than conventional social listening, and this guide clearly explains how things have improved and what that means for brands.
Social listening tools give you raw, unstructured social data and leave you to interpret what it all means. AICI uses artificial intelligence to structure and categorize the data, and is much more effective at removing spam and junk content, which means it’s a lot easier to find answers that will help your business make better informed decisions.
Lots of technology vendors talk about artificial intelligence, but what does it really mean? How can you tell the difference between truly game-changing technology and smoke and mirrors? This guide explains the role AI plays in AICI, what benefits it brings, and what questions you should ask any vendor who claims to use AI in their platform.
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