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The New Era of Fashion

 

 

The global fashion industry has experienced a whirlwind of change since the COVID-19 pandemic, leading to a new era of fashion consumption and online activism. What are the new trends in fashion that have emerged and who are the tribes of consumers shaping this new era?

 

In this new insights report, our team of social analysts dive deep into three key "macro" trends redefining the fashion industry. 

 

The most important consumer trends and groups shaping the fashion industry.

[Macro Trend] The Outdoor Bliss

Presenting eco-conscious consumer mindsets, outdoor equipment as fashion accessories, and diving into the increasing needs for playful versatility and comfort.

[Macro Trend] The Outdoor Bliss

[Macro Trend] Sense of Nowness

Explore the growing consumer trend of a happy-oriented mindset, understand what outfits are serving as "mood enhancers," and analyze increasing needs for micro-moments of happiness and hope.

[Macro Trend] Sense of Nowness

[Macro Trend] Individualism in Fashion

Understand consumer's non-conformist mindsets and dive into what is shaping their quest for uniqueness and singularity.

[Macro Trend] Individualism in Fashion

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Understand the largest trends and consumer tribes driving conversation in the fashion industry.

 

Hack into the consumer groups and trends that are shaping the new era of fashion.