How brands use social data to create business opportunities


Although social listening has been around for some time now, there are still plenty of sceptics who struggle to see real business impact of the new analytic tools and methodologies.

In this talk, Gareth Owens, UK Managing Director of Linkfluence, examines the business of retail and demonstrates how crucial it is for brands to put social data at the heart of their strategic decision making process.


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Download the session to learn about:

Audience Insights

Access audience insights and trends before they become mainstream. Fuel your marketing campaigns with social data born from your audience's emerging desires and motivations.

Demographic Analysis

Understand demographic and behavioural insight we can gain from social listening and segment your audience on a granular level to drive higher engagement with your marketing.

Brand Tracking

Learn how to approach merging online and offline behaviours for brand tracking.