LINKFLUENCE @ SOCIAL MEDIA WEEK 19:
Putting customers first in innovation: Social Listening Insights from Danone
Although social listening has been around for some time now, there are still plenty of skeptics who struggle to see real business impact of the new analytic tools and methodologies.
In this talk, Linkfluence CEO, Guillaume Decugis, and Elaine Rodrigo, Chief Strategy & Insights Officer at Danone, examine Danone's use of AI technology to predict the future of ingredients, and how it allows Danone to go further than basic social listening.
How brands can leverage predictions to inform product innovation, identify tomorrow's star ingredients, and become trendsetters.