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REPORT

Sports Fashion & Generation Z: Brands, Tribes, and Trends

Request the full, in-depth 100 page report covering the sport fashion industry's most influential group of consumers: Gen Z. Curated by expert sports fashion researchers, the report covers how Gen Z interacts with the top brands, what trends they are driving in the industry, and what Digital Tribes make up this generation

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The insights that each Sports Fashion brand needs to know: 

Brands

Analysis of the top sports fashion brands, how they’re perceived by consumers, and what drives interest and loyalty. 

Tribes

Mapping of the top digital tribes (psychographic customer segments), with practical lessons and tips on how to reach them.

Trends

Identification and description of social media conversations driving the growth and evolution of Sports Fashion within Gen Z.