STRATEGIC DECISION MAKING FOR DIFFERENT POINTS OF SALE AND COMMERCIAL BRANDS THROUGH SOCIAL DATA ANALYSIS

Case study on a leading retailer

Le cas d'un acteur majeur de la grande distribution - Linkfluence
  • KEY FACTS

    Sector : Retail

    Scale of project : National – China

    Clients : Head of Digital, Head of Marketing, Head of Communications, Project Manager

  • CONTEXT

    A major retailer made up of five brands and a wide distribution network: mini-markets, supermarkets, hypermarkets and drive-ins.

    BUSINESS OBJECTIVES

    Track conversation around the group to detect social media crises ahead of time.
    Performance assessment of the different brand actions thanks to unique and comparable key performance indicators (KPIs)

     








 


 

TRUSTED BY LEADING BRANDS:

Mcdonalds
CARREFOUR
COCA-COLA
Mars