Case study on a leading retailer
Sector : Retail
Scale of project : National – China
Clients : Head of Digital, Head of Marketing, Head of Communications, Project Manager
A major retailer made up of five brands and a wide distribution network: mini-markets, supermarkets, hypermarkets and drive-ins.
Track conversation around the group to detect social media crises ahead of time.
Performance assessment of the different brand actions thanks to unique and comparable key performance indicators (KPIs)