STRENGTHEN THE STRATEGIC PLANNING OF A BRAND’S COMMUNICATION AGENCY THROUGH SOCIAL MEDIA ANALYTICS

 Case study on a wealth bank seeking to understand influencers

Le cas d'une banque de fortune et des influenceurs - Linkfluence
  • KEY FACTS

    Sector : Banking

    Scale of project : Local – France

    Clients : Head of Marketing, Head of Communications

  • CONTEXT

    As part of a new digital communication plan, a private bank wants to brief its agency possible new strategic directions.

    BUSINESS OBJECTIVES

    The challenge for the private bank and its agency will be to produce the most engaging and relevant messages, and deliver these messages to the prospect at the right moment, on the right social media channel.


 TRUSTED BY LEADING BRANDS: 

BNP Paribas
Société Générale
SOMPO
ING