STRENGTHEN THE STRATEGIC PLANNING OF A BRAND’S COMMUNICATION AGENCY THROUGH SOCIAL MEDIA ANALYTICS
Case study on a wealth bank seeking to understand influencers
Scale of project: Local – France
Clients: Head of Marketing, Head of Communications
As part of a new digital communication plan, a private bank wants to brief its agency possible new strategic directions.
The challenge for the private bank and its agency will be to produce the most engaging and relevant messages, and deliver these messages to the prospect at the right moment, on the right social media channel.