SUCCESSFUL LEAD GENERATION THROUGH SOCIAL WEB ANALYTICS

Case study on a luxury car brand in China

Le cas d'une marque automobile de luxe en Chine - Linkfluence
  • KEY FACTS

    Sector : Automotive

    Scale of project : International / China

    Client : Head of Marketing, Head of CRM, Head of Digital

  • CONTEXT

    An American luxury car brand which successfully entered the China market a few years previously is
    now experiencing stagnating growth. The Head of CRM in Shanghai wants to understand why, get sales growth back on track, and increase market penetration. The brand’s Marketing and CRM team asked Linkfluence to setup a system to identify potential customers with social web analytics.

    BUSINESS OBJECTIVES

    Acquire new clients and maximize customer loyalty

     


 

TRUSTED BY LEADING BRANDS:

INFINITI
LVMH
FORD
LINCOLN