SUCCESSFUL LEAD GENERATION THROUGH SOCIAL WEB ANALYTICS
Case study on a luxury car brand in China
Sector : Automotive
Scale of project : International / China
Client : Head of Marketing, Head of CRM, Head of Digital
An American luxury car brand which successfully entered the China market a few years previously is now experiencing stagnating growth. The Head of CRM in Shanghai wants to understand why, get sales growth back on track, and increase market penetration. The brand’s Marketing and CRM team asked Linkfluence to setup a system to identify potential customers with social web analytics.