Case study on makeup in Korea
Sector : Fashion, Beauty, Luxury
Scale of project : APAC, Korea
Clients : Marketing CEO, Head of CMI, Product Manager, R&D
Korea is a leading global market for makeup. An established luxury brand seeks to explore the social web with the objective to detect new makeup trends within the dynamic Korean landscape.
Detecting new makeup trends ahead of competitors. Using social data to push product development and to drive a rich communications strategy – encouraging engagement and increasing exposure on a global scale.