SUCCESSFUL TREND DETECTION DRIVES MARKETING AND PRODUCT STRATEGY

Case study on makeup in Korea

Le cas du make-up en Corée - Linkfluence
  • KEY FACTS

    Sector : Fashion, Beauty, Luxury

    Scale of project : APAC, Korea

    Clients : Marketing CEO, Head of CMI, Product Manager, R&D

  • CONTEXT

    Korea is a leading global market for makeup. An established luxury brand seeks to explore the social web with the objective to detect new makeup trends within the dynamic Korean landscape.

  • BUSINESS OBJECTIVES

    Detecting new makeup trends ahead of competitors. Using social data to push product development and to drive a rich communications strategy – encouraging engagement and increasing exposure on a global scale.


 

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