‘The State of Wellness on the Social Web’

Social media conversations around health and wellness are increasing exponentially in recent years.

Find out why and how consumers are becoming increasingly health-conscious and how to tap into this mega-trend.

Download our report to understand the state of the Wellness ecosystem on the social web 🥗

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Learn how to reach and engage increasingly health-conscious consumers

Wellness is everywhere

Wellness has emerged as a trend encompassing fitness, nutrition, mental health, diet, and much more. Brands seen as aligned with wellness are well-placed for extra exposure.

Keep innovating

When it comes to wellness, a single approach doesn’t cut it. Consumers are focused on specific trends and preferences, and brands need to keep up by being innovative with their products and marketing.

Happiness vs. healthiness

When it comes to a preference for happiness over healthiness, France and the United States are very different countries. Find out how these two markets stack up in our comprehensive report.