TRACK BRAND REPUTATION AND INSPIRE INNOVATION USING SOCIAL MEDIA INTELLIGENCE

Case study on a leading French insurer

Le cas d'un assureur français majeur spécialiste du BTP - Linkfluence
  • KEY FACTS

    Sector : Banking & Insurance

    Scale of project : Local – France

    Clients : Head of Marketing, Head of Communications, Project Manager

  • CONTEXT

    A major French insurance company in the construction and public works sector seeks to modernize public relations and product development with a fast and powerful web listening tool.

    BUSINESS OBJECTIVES

    Inform content planning on a daily basis by monitoring online conversations about the brand and competition in real-time. Discover the latest trends to stay ahead of digital innovations in the service sector, and adapt them internally.


 

TRUSTED BY LEADING BRANDS: 

AXA
SAGA
ING
BNP Paribas