TRACK BRAND REPUTATION AND INSPIRE INNOVATION USING SOCIAL MEDIA INTELLIGENCE
Case study on a leading French insurer
Sector: Banking & Insurance
Scale of project: Local – France
Clients: Head of Marketing, Head of Communications, Project Manager
A major French insurance company in the construction and public works sector seeks to modernize public relations and product development with a fast and powerful web listening tool.
Inform content planning on a daily basis by monitoring online conversations about the brand and competition in real-time. Discover the latest trends to stay ahead of digital innovations in the service sector, and adapt them internally.