Case study of a fashion brand's capsule collection
Sector: Fashion, Retail
Scale of project: International, FR & UK
Clients: Director of Communications, Director of Collections, Product Managers
A leading fashion brand launched a new capsule collection only available in flagship stores. The brand’s Marketing Executives were worried about the highly divided opinion shown by internet consumers.
Understand and analyze the capsule collection’s pain points with the aim of building a ‘defensive’ communication strategy and providing new direction to the Director of Collections.