TRANSFORMING CUSTOMER OPINION INTO OPPORTUNITIES

Case study of a fashion brand's capsule collection

cas client capsule marque de mode
  • KEY FACTS

    Sector: Fashion, Retail

    Scale of project: International, FR & UK

    Clients: Director of Communications, Director of Collections, Product Managers

  • CONTEXT

    A leading fashion brand launched a new capsule collection only available in flagship stores. The brand’s Marketing Executives were worried about the highly divided opinion shown by internet consumers.

  • BUSINESS OBJECTIVES

    Understand and analyze the capsule collection’s pain points with the aim of building a ‘defensive’ communication strategy and providing new direction to the Director of Collections.


 

TRUSTED BY LEADING BRANDS:

LOGO-LACOSTE-POUR-USE-CASE
adidas
LOGO-GA
lvmh360-300x300