Trends in Ecommerce #1

Key opportunities for FMCG brands looking to optimize their current services in Ecommerce

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Antoine Borde, Global eCommerce Director, Danone
Benjamin Duvall, Chief Evangelist, Linkfluence

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What do FMCG consumers now expect from brands and how have they re-evaluated the way they buy and consume online?


Before, during, after their purchase, what do consumers say & experience? 
What are the risks to avoid for FMCG brands? 


From rational to emotional needs, what are the main traits, concerns, and expectations of consumer tribes on the social web? How to reach them? 

New/emerging trends

What are the new upcoming trends FMCG brands should bet on? 
What tactical changes can be operated now? 

About the speakers

Antoine Borde
Global eCommerce Director @Danone

Long time experienced Digital and eCommerce expert, Antoine has been driving the eCommerce business for L’Oréal and Coty in his career.

He has experienced the high growth of eCommerce in Beauty in the past decade with the rise of China, expansion of new models such as Direct to Consumer or Social Commerce.

He is now in charge of the Global eCommerce business at Danone, a nearly 2B€ business, and driving change to better tackle this high growth opportunity for Food & Beverage players.

Benjamin Duvall
Chief Evangelist @Linkfluence

Benjamin is Chief Evangelist Officer at Linkfluence. He has 20 years of experience in global digital marketing based in China, Singapore, Hong Kong, Argentina, and the USA.

Since 2008, Benjamin has helped companies to understand the complex and fragmented global social media environment, with a focus on using technology for consumer insight, to build trusted brand stories, and drive conversion.

Benjamin has worked across verticals for major brands including Ford, Unilever, SAP, Danone, Airbnb, Pernod Ricard, and many others. He holds BAs in Chinese Studies and Political Science from Oberlin College, and an MBA from INSEAD.