USING THE SOCIAL WEB AS A COMMUNICATION STRATEGY TO SPOT DIFFERENCES AND SIMILARITIES BETWEEN COUNTRY MARKETS

Case study of a bio cosmetics brand

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  • KEY FACTS

    Sector: Pharma, Beauty

    Scale of project: International / 50 countries

    Clients: Digital management, Communications management

  • CONTEXT

    An emerging bio cosmetics brand, highly active on social media, has focused its marketing effort on building a close relationship with its consumers through conversations on social networks on topics around natural health and essential oils.

    The interest in these topics is on an international scale: the brand has capitalized on its brand development in new country markets, such as Canada and Asia. Each country has its own digital habits and customs.

  • BUSINESS OBJECTIVES

    To adapt oneself to the local markets while maintaining the brand’s unique values and an overall consistency regarding the tone and content of the editorial line.


 

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LOGO-Loreal
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