Case study of a bio cosmetics brand
Sector: Pharma, Beauty
Scale of project: International / 50 countries
Clients: Digital management, Communications management
An emerging bio cosmetics brand, highly active on social media, has focused its marketing effort on building a close relationship with its consumers through conversations on social networks on topics around natural health and essential oils.
The interest in these topics is on an international scale: the brand has capitalized on its brand development in new country markets, such as Canada and Asia. Each country has its own digital habits and customs.
To adapt oneself to the local markets while maintaining the brand’s unique values and an overall consistency regarding the tone and content of the editorial line.