On-Demand Webinar

COVID-19 & Consumers #3



Confinement unleashing creativity: Sports


Confinement includes constraints. Consumers are answering with creativity to this unprecedented situation. What are the leading trends guiding this new creative process?


  • Now that all major sports events are cancelled, are there any sponsoring opportunities left for brands?

  • What kind of content are sports fan looking for? Focus on ESPN's "The Last Dance" and its impact on the social web

  • Digital fitness, dance, new practices: how do sports addicts carry on with their daily routines?


Guilhem Fouetillou

Co-founder, Chief Evangelist Officer @Linkfluence


Guilhem Fouetillou is co-founder & chief evangelist officer at Linkfluence, a company that empowers global brands to turn structured social data into actionable consumer insights, combining AI-powered social listening with human expertise.  

Guilhem is a pioneer in the study and analysis of the social web; and his expertise on these subjects led him to become an associate professor at Sciences Po Paris, where he teaches on social media, their evolution and global.

He is regularly interviewed by the media as an expert on these subjects and intervenes as a speaker at numerous conferences in France and abroad.


Krysta Gahagen

Key Account Manager @Linkfluence

Krysta Gahagen serves as a key account manager in the Sports Fashion environment, and has several years of experience working strategically with consumer brands. Her background in communications and digital customer experience gives her a unique customer-focused perspective. She is curious about all things social media and enjoys helping Linkfluence partners grow and mature digitally.

krysta headshot

Sarah Laurier

Senior Analyst @Linkfluence


Sarah Laurier is Senior Insight Analyst at Linkfluence. Through all the projects she has been involved in, she has developed expertise in the Fashion and Beauty industries. On a daily basis, she helps global insight team to track new trendy actors and new consumer attitudes toward fashion. Prior to joining Linkfluence, she has worked for a sportswear leader in the US, and luxury brands in Paris