Key opportunities for FMCG brands looking to optimize their current services in Ecommerce
Before, during, after their purchase, what do consumers say & experience? What are the risks to avoid for FMCG brands?
From rational to emotional needs, what are the main traits, concerns, and expectations of consumer tribes on the social web? How to reach them?
What are the new upcoming trends FMCG brands should bet on? What tactical changes can be operated now?