On-Demand Webinar:

eCommerce Trends in FMCG


Are you ready to guide your consumers on their purchase journey?

The online shopping experience touches every aspect of consumers’ daily life. Even more after a year of pandemic, when consumers have been increasingly migrating to online platforms.

In the FMCG space, many consumers made online purchases as an emotional response to life circumstances rather than purchasing purely to satisfy basic needs. All over the web, consumers have expressed growing needs of confidence and self-empowerment. This involves risks for brands trying to meet those concerns and expectations.

  • Before, during, after their purchase, what do consumers say & experience?
  • What are their favorite platforms, and why do they specifically buy there?
  • From rational to emotional needs, what are the main traits of the most engaging consumer tribes on the social web?
  • What are the new upcoming trends FMCG brands should bet on?
  • What tactical changes can be operated now (dedicated marketplaces, product personalization, visual reviews...) ?

Antoine Borde

Global eCommerce Director @Danone

Long time experienced Digital and eCommerce expert, Antoine has been driving the eCommerce business for L’Oréal and Coty in his career.

He has experienced the high growth of eCommerce in Beauty in the past decade with the rise of China, expansion of new models such as Direct to Consumer or Social Commerce.

He is now in charge of the Global eCommerce business at Danone, a nearly 2B€ business, and driving change to better tackle this high growth opportunity for Food & Beverage players.


Benjamin Duvall

Chief Evangelist @Linkfluence

Benjamin is Chief Evangelist Officer at Linkfluence. He has 20 years of experience in global digital marketing based in China, Singapore, Hong Kong, Argentina, and the USA.

Since 2008, Benjamin has helped companies to understand the complex and fragmented global social media environment, with a focus on using technology for consumer insight, to build trusted brand stories, and drive conversion.

Benjamin has worked across verticals for major brands including Ford, Unilever, SAP, Danone, Airbnb, Pernod Ricard, and many others. He holds BAs in Chinese Studies and Political Science from Oberlin College, and an MBA from INSEAD.

ben duvall