Today, components of AI augment social listening platforms are far from entirely replacing humans.
In this webinar co-hosted with Forrester Research' Senior Analyst Jessica Liu, we discuss the importance of combining AI with human expertise to turn social listening data into actionable insights, and real-life examples from global brands.
Senior Analyst @Forrester Research
Jessie serves B2C Marketing Professionals with a focus on social marketing. Her research covers the types of strategies and technologies marketers can use to win, serve, and retain customers in a rapidly changing social media landscape.
Prior to joining Forrester, Jessie spent 10 years on the marketing agency side, working closely with leading B2C and B2B brands to define and execute their digital go-to-market, acquisition, and retention strategies. She led and managed agency teams specializing in branded content, social media, native advertising, influencer marketing, sponsorship and events, and offline-to-online customer journeys. Her industry experience spans Fortune 100 brands in financial services, technology, telecom, and retail.
Jessie holds an MBA from The University of Chicago Booth School of Business and a B.A. from The University of California, Berkeley in political science.
Guillaume has been a tech entrepreneur for the past 20+ years in both Paris and San Francisco. His first company, Musiwave, was a digital music platform for mobile phones that grew to be a market leader in Europe and was successfully acquired by Microsoft in 2008.
He's currently the CEO of Linkfluence and has led the company since late 2018 when Linkfluence acquired Scoop.it, the content curation platform he had founded in San Francisco back in 2011.
Under his leadership, Linklfuence focused its R&D investments in developing solutions for the consumer insights applications of social data.
Linkfluence was successfully acquired by Meltwater in 2021 to become its Consumer Insights Center of Excellence, operating as an autonomous business unit that Guillaume keeps leading, pursuing the same strategy with additional investments and support from Meltwater.