Curious on how your organization fares in its utilization of social listening?
In this webinar, listen in to Forrester's Jessica Liu and Linkfluence's CEO Guillaume Decugis as they explore the evolution of Social Intelligence into Consumer Intelligence, and discuss typical use cases at different levels of maturity in business.
In the webinar, you’ll learn how to evaluate your own organization’s level of Social Intelligence maturity, and use that information to identify a clear path towards full adoption of Consumer Intelligence.
Watch the recording today by completing the form to the right!
Senior Analyst, B2C Marketing @ Forrester
Jessica Liu is the Senior Analyst for B2C Marketing at Forrester. Jessica serves B2C Marketing Professionals with a focus on the strategies and technologies that marketers use to win, serve, and retain customers. Her research spans marketing operations and marketing resource management, in addition to marketing personalization. For six years prior, she covered how brands use social media for consumer insights and marketing/advertising.
CEO @ Linkfluence, a Meltwater company
Guillaume has been a tech entrepreneur for the past 20+ years in both Paris and San Francisco. His first company, Musiwave, was a digital music platform for mobile phones that grew to be a market leader in Europe and was successfully acquired by Microsoft in 2008.
He's currently the CEO of Linkfluence and has led the company since late 2018 when Linkfluence acquired Scoop.it, the content curation platform he had founded in San Francisco back in 2011.
Under his leadership, Linklfuence focused its R&D investments in developing solutions for the consumer insights applications of social data.