On-Demand Webinar

How To Turn Gaming Into a Land of Opportunities?



A Consumer Insights Perspective on the Gaming Universe and its Commercial Potential


Gaming is no longer for hard core players only. Casual gamers, representing millions of consumers around the world, have joined the hype. Do you know how to win them?


  • Tactic #1: Increase your audiences
  • Tactic #2: Capitalize on new cultural influencers
  • Tactic #3: Play with the Gaming codes

Kinnary Canet

Research Director @Linkfluence

With an impressive and significant experience in quantitative market research at Kantar TNS, Kinnary joined Linkfluence in 2020 as a Client Director. She combines her knowledge of traditional research methodologies with social intelligence, turning data into valuable consumer insights.  Kinnary works with a range of clients across the CPG, Retail and Finance sectors. 


Vincent de Maupeou

Research Director @Linkfluence

Vincent leads the research team specializing in the CPG industry at Linkfluence. His focus in on the constantly improving methodology and production of expert-led reports for brands such as Danone, MH, Pernod Ricard. As a passionate gamer, Vincent's recent project is to help his clients understand the opportunities coming with the sudden explosion of the esport genre.