Global brands have a constant challenge. They need consistent marketing messaging worldwide that speaks directly to individual markets. And cultural and consumer habits often get in the way. But new marketing techniques make this challenge less painful. Artificial intelligence helps brands understand their international buyers, and influencer marketing lets you reach them with authentic campaigns.
In this webinar co-held with best-selling author Joel Backaler, you'll learn how to:
Global Marketing Strategist
Joel Backaler is a global marketing strategist, author, and international keynote speaker. He is a Managing Director at DuckerFrontier, a member of the National Committee on US-China Relations and the award-winning author of "China Goes West." His work has been featured in Forbes, BBC, and The Financial Times. Joel has launched his second book with Palgrave Macmillan, "Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business."
Global Head of Content @Linkfluence
Joei leads the global content marketing strategy at Linkfluence. Born and raised in Hong Kong and now based in Paris, Joei is passionate about discovering new approaches to understand global audiences and leveraging the customer voice in all areas of business.
You can find her work on Business2Community, SocialMediaToday, Convince&Convert blog, HubSpot blog, among other marketing publications and blogs.