Plan the perfect strategy:
Marketers need to consider the uniqueness of China's social platforms when planning an influencer marketing campaign. Learn how to tailor an effective action plan by listening to your customers, market, and industry.
Choose the most relevant partner:
To get the most out of your influencer marketing efforts, you need to choose the right partners. Learn how to build influencer personas, map the influencer landscape, and cherrypick the best to help you grow your brand.
Do what the best brands do:
The best brands in the world are constantly testing new strategies and processes to reach new audiences with influencers. Learn from real-life examples of leading brands so you can do the same.