A new kind of social intelligence platform is shaking up the social listening space, giving marketers a deeper understanding of their customers and the competitive landscape.
Termed “AI Enabled Consumer Intelligence” by industry analysts, this new breed of insight platform helps to uncover trends and patterns that humans alone cannot, in real-time.
What makes this different from conventional social listening platforms? How does this new approach to social data help them understand their customers and markets better?
In this webinar we cover:
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Founder @ The Social Intelligence Lab
Dr Jillian is the founder of The Social Intelligence Lab. She has worked in the industry for well over a decade as researcher, consultant, spokesperson and author. She's on a mission to bring the industry together and give social intelligence the place it deserves as a recognised and supported discipline. Ask her about digital behavioural science, purchasing decisions and why Scotland is the best place on earth.
VP Marketing @ Linkfluence, a Meltwater company
Jenny is the VP Marketing for Linkfluence, a global leader in AI-enabled consumer insights. She leads all aspects Linkfluence’s global marketing efforts, including brand strategy, product marketing, media and advertising, social media, lead generation campaigns and activations. She has more than 20 years of experience in B2B tech, content marketing, and lead generation.
Prior to joining Linkfluence, she ran marketing for the Social division at Meltwater where she transformed a traditional marketing organization into a high performing, content centric lead generation team contributing to new business revenue growth. A Rhode Island native, she currently resides in Chapel Hill, NC with her husband and two sons.