Growing Consumer Trends in Sustainability 


The share of conversation on global warming has grown by 85% in the last 3 months alone. Consumers are talking about global warming – and this means they expect your brand to do the same.

In this webinar, Linkfluence's Chief Evangelist Officer Guilhem Fouetillou as he discusses ways to decode how consumers react to sustainability topics on social media. 

What you can expect to learn: 

  • The most important emerging trends in reaction to climate change;
  • The main consumer expectations as to how brands should react to climate change; and
  • Consumers’ major concerns related to sustainability.

Guilhem Fouetillou

Co-founder, Chief Evangelist Officer @Linkfluence

Guilhem Fouetillou is co-founder & chief evangelist officer at Linkfluence, a company that empowers global brands to turn structured social data into actionable consumer insights, combining AI-powered social listening with human expertise.  

Guilhem is a pioneer in the study and analysis of the social web; and his expertise on these subjects led him to become an associate professor at Sciences Po Paris, where he teaches on social media, their evolution and global.

He is regularly interviewed by the media as an expert on these subjects and intervenes as a speaker at numerous conferences in France and abroad.