On-Demand Webinar

Fashion Consumer Trends:
What Social Media Tells Us About Fashion Buyer Behaviour

 

  • Trend identification: 
    As certain styles become popular, brands need to move quickly to capitalise. Learn how to unearth emerging trends before they become mainstream and react effectively to increase market penetration.

  • Utilise consumer data:
    Learn what motivates your consumers through data analysis. Make better business decisions by sourcing the opinions of your customers to create more relevant, impactful content.
  • Consumer Intelligence and Social data:
    Discover how to use AI-enabled consumer intelligence to get your hands on consumer insights and access data on competitors, influencers, trends, segments and more.



 

Joei Chan

Global Head of Content @Linkfluence

 

Joei leads the global content marketing strategy at Linkfluence. Essentially, she handles everything from content planning, to branding, to lead generation, and product marketing. With 5 years of experience in the digital marketing and social listening space, Joei is passionate about discovering new approaches to better understand and leverage the customer voice in all areas of business.  

You can find her work on Business2Community, SocialMediaToday, Convince&Convert blog, HubSpot blog, among other marketing publications and blogs. 

joei chan linkfluence

James Waite

UK Marketing manager @Linkfluence

As the UK Marketing Manager, James oversees the full marketing mix for the region. From content planning, event management, SEO to social media management and everything in between, no two days are ever the same. 

With 6 years’ experience, predominantly on the digital side, James’ passion lies in data analysis and understanding consumer behaviour by utilising the latest technology on the market. 

James-Waite-UK